Site still being worked on. Just a few tweaks here and there!

Josh Williams

Optimising the voucher space

Myvouchercodes | ecommerce

Redesigning Gocompare's core user journey

Gocompare | Fintech
2017 - 2019

Conceptualising how Insurance data and Apps interact

GoDemand | Fintech
2018 - 2019

Optimising the energy switch experience

weflip | fintech

Optimising the car leasing experience

Motorama | UX Collective

Improving the multi-trip train journey experience

Trainline | UX Collective

Improving the search feature

Slimming World | UX Collective
I am a highly driven, hands on Lead Designer with extensive experience in both designing and optimizing customer journeys and websites. I am a natural problem solver with a knack for finding new approaches to old problems.


Oct 2019 – Present

Principal UX Designer

  • Part of the leadership team, focusing on embedding a ‘Know Your Customer’ strategy with the company.
  • Defining core user personas, setting up a user testing function andembedding core UX metrics into the business.
  • Working in a dual track agile format with the engineers to ensureexperiences are iterated and built at the right time.
  • Leading a number of redesign projects around key areas of the website and CRM.

Jun 2019 – Oct 2019

Principal UX Designer

  • Hands on approach, working on a number of external and internal UX/design projects.
  • Facilitated workshops and Design hacks.
  • Acted as a solid mentor for junior designers.

Aug 2018 – Jun 2019

Product Design Manager

  • Helped shape the design system team ( 6 in total), who serviced multiple engineering squads with fully documented components via Goco’s latest style guide.
  • Led the overall design vision using OKR’s to drive team performance and ensure high quality.
  • Provided support and mentoring to in-house designers, front-endengineers and contractors.

Aug 2017 – Aug 2018

Senior Product Designer (UX)

  • UX/ tech lead for the optimization guild, responsible for planningand building tests as well as visualizing and demonstrating learnings.
  • Lead designer for the Motor tribe, responsible for the user experience of our biggest insurance product, car insurance.
  • Experience ranged from leading large impactful redesign projectsthrough to small feature based projects and data-driven tests.

Aug 2014 – Aug 2017

Product Designer (UX)

Jul 2013 – Aug 2014
QAPlus Ltd

Front End Developer


October 2018 - Present


A subscription box service that delivers Vapour liquids, coils and more to your door.

October 2016 - Sept  2017 

UX Consultant

On the side, I currently worked with a small number of start-ups to help shape their product experience. Projects include designing web portals, native apps, and websites.

Courses and Education

  • User - Centred Analysis and Conceptual Design ,Human Factors International
  • Practical Usability Testing ,Human Factors International
  • Professional Scrum Product Owner (PSPO 1)
  • Level 4 Professional Development Award in Project Management,City and Guilds 
  • BSc (Hons) Computer Science - 2:1
  • Swansea University A-Levels - Art



  • Sketch
  • Invision
  • Figma
  • Adobe Suite
  • Webflow
  • Anima
  • Principle


  • Usability testing 
  • Remote/In Person User testing ( via ) 
  • A/B test creation + analysis ( via Optimizely)


  • HTML
  • CSS
  • JQuery/JS